Digitalise physical shopping experience with Shop Assistant

A digital shop assistant is an AI-powered chat or voice bot that helps shoppers navigate the store and place orders. The solution blends digital technology with the offline retail experience, allowing customers to have a seamless shopping journey within the physical store environment.

A digital assistant provides real-time customer assistance. Being trained around the store’s products and their unique features, it is capable of performing a range of tasks, including answering FAQs, giving personalised shopping advice and product recommendations, and checking product availability. The assistant offers convenience and helps shoppers make a buying decision, for example, by showing product ratings and reviews left by other buyers.

Online store owners can also apply a digital shop assistant powered by conversational AI to boost sales campaigns and grow additional revenue. That, for example, can include upselling and cross-selling, where an assistant can intelligently recommend complementary products or upgrades based on a customer’s current selections or purchase history. Or for driving promotional campaigns and offers where digital shop assistants can proactively inform customers about ongoing promotions, discounts, or special offers. It can offer coupon codes, loyalty program details, or exclusive deals. That results in raising customer engagement and growing sales.

Read about the top popular use cases for using a digital shop assistant, covered in our dedicated blog post.

Overall, AI is enhancing convenience, efficiency, and personalisation in the shopping process. AI-powered virtual assistants transform the way customers shop by boosting their engagement and helping make a purchase decision, leading to an improved customer shopping experience and higher revenue for store owners.

By leveraging AI chatbots, retailers can offer personalised, interactive assistance, transforming mere browsers into actual buyers. These virtual aides facilitate additional sales through smart suggestions and significantly reduce staffing expenses. They foster enduring customer loyalty, ensuring that shoppers feel valued and heard through immediate response times and efficient feedback collection. With an impressive potential to boost conversion rates, studies highlight a 5-25% improvement in business metrics, affirming that swift query processing and enhanced staff productivity are just the beginning of their benefits. A seamless integration with physical retail, these assistants promise a future of more innovative and interactive shopping experiences.

To create a digital shop assistant, you first need to choose a solution provider experienced in developing conversational AI for retail. The entire process of an AI assistant implementation comes down to these key steps: defining use cases, developing a bot and a user-friendly interface, training the bot on the store’s product information and integrating it with the store systems.

Unlike other AI solution providers, Tovie AI owns its own ecosystem of AI tools for building bots, including the NLU engine. With the support of 30+ readily available integrations, Tovie AI assistants seamlessly connect to the retail platforms and business systems you are currently using.

For a digital shop assistant solution to function effectively, it should have features such as natural language processing, contextual awareness, multilingual support, system integration, task automation, personalisation, voice recognition, omnichannel support, analytics, scalability, and security. By having these features, the solution can provide personalised and seamless interactions for users while handling tasks efficiently. That will result in cost-saving benefits.