BNP Paribas Cardif is a banking-insurance leader operating in 35 countries, serving 100 million customers worldwide
Cardif's hotline never stops. With customers across the world and a call centre running 14 hours a day, you might assume only human agents could handle the volume. But most of those calls were the same routine questions - where to find an office, how to start a payout - and agents were spending half their shift answering them.
And in insurance, the people stuck in that queue are often the ones who can least afford to wait - someone who has just had a loss and needs to file a claim
The standard inquiries were crowding out the urgent ones, so Cardif turned to conversational AI for financial services.
The team analysed real customer conversations to find the 50 most common topics, then taught the bot to answer them in Cardif's own voice - polite, clear, and in line with the brand. It runs on Tovie AI's enterprise voice AI.
Payouts, working hours, office locations and website navigation, around the clock
Sends key takeaways from the call by email or text message
Hands the complex cases straight to a human agent, no queue
Cardif measures the bot on First Call Resolution, the share of requests solved on the first call. If a customer does not call back within 24 hours, the conversation counts as resolved, and agents spend their time on higher-value work.
The project did not stop at inbound. Cardif also ran its NPS surveys with a second assistant that made outbound calls, and the automated surveys outperformed the earlier employee-led effort.
Cardif's head office in Paris was pleased enough with the results that it planned to roll conversational AI out across its offices with Tovie AI.
"For an insurer the size of Cardif, the hardest calls are claims after a loss - when someone needs a person, not a queue. Automating the routine questions gave the agents their time back for exactly those moments, and the results followed: 83% first-call resolution and $9M saved over two years"
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